Marketing

Authentic Assessment MRKT 410 Consumer Behavior May, 4 2011 Introduction obtain at one of the outgo retailers bid Nordstroms or Macys is a customer best choice when it comes to purchasing clothes and products for their household. Besides Nordstrom and Macys market have self-aggrandising over the years their businesses to the early(a) retailers markets as well and attain oligopoly locations with mythologic market shares in all the different kinds of retail markets. hostile other brands many another(prenominal) new companies have attempt to rival the success of Nordstrom and Macys, yet none have been able to friction match the prices that are equal for customers. The company Nordstrom and Macys, therefore sees a enormous challenge when it comes to play the customers also, when it comes to staying nigh the other competitors. My paper bequeath focus on the market strategy for both Nordstrom and Macys nationwide. I imagine that many consumers feel that it is nec essary knowledgeableness the retail market, which the managers would like that would increase the customers and profit for the company. With the use of different kinds of consumers and environmental behaviors, I will try to comelyify why consumers behavior is a certain way when it comes shopping at Nordstrom and Macys which open fire be distinct from others retailers.

accompany Overview Nordstrom is one of the nations leading fashion metier retailers, with 210 U.S. stores located in 28 states (Nordstorm.com, 2011). The first store was founded in 1901 as a bring store in Seattle, Washington, just today Nord strom continue to prosecute about 116 full-! line stores nationwide and about 91 Nordstrom Racks along with cardinal Jeffrey boutiques and one clearance store. non only does Nordstrom have stores but it also serves customers online and via catalogs. Macys was founded in 1929 by a cabal of Abraham & antiophthalmic factor; Straus of Brooklyn, Filenes of Boston, F&R Lazarus & Co. of Columbus, OH and Bloomingdales of New York to each one of the retailers were known having a...If you want to drag a full essay, put it on our website: BestEssayCheap.com

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