Case Analysis

Consumer Analysis 1. Product: Cowgirl Chocolates hot and patrician tastes incur it a ludicrous harvest in the market; however, the crossroad clear cr corrodees a wrong perception on her primary young-begetting(prenominal) market. To do work a good product, name is an demand part for ontogenesis a successful product. Its name should canvass to match up with companys merchandising strategy. Beside the poor name choice, her case and logo designs realise consumer attention elevating the likelihood that her product would be chosen. However, people bring a tendency to perceive the tastes of chocolates to be sweet and bitter, qualification Cowgirl chocolate to be an unsought product for the consumers. Marilyn needs to accession consumers aw areness of her chocolate; therefore, inducing them to purchase the products. The ingredients in the chocolate, much(prenominal) as Cayenne and some other chilies, have positive health effects. Marilyn can wasting disease such f act to discrete her product from competitive chocolates. 2. Pricing: Marilyn hurts her chocolate higher than other brands. Because she uses alone the best ingredients, including fresh cream from a local Moscow, to make her chocolate, she has to sell it at a higher price to stew her expenses.

Marilyns set price of her products have a prejudicial coin on consumers purchase decision and how consumers evaluated quality of distributively of the competing. Marilyn failed to use incentives, such as manufacture coupons, to attract brisk buyers, to take in repeat purchases, and to expand market shares. 3. lead : Men are much more inclined to eat hot and ! spicy foods than are women. Instead of following her marketing research to annoy the male market segment, Marilyn placed her chocolates on the shelves of feminine stores, such as Wild Women Traders, a life-style outfitter that sells high-end womens clothing and antiques. Nevertheless, her online website correct for the weak sales in the physical market. The internet provides anIf you expect to get a full essay, rank it on our website: BestEssayCheap.com

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